Minnesota Agencies

The director of tourism shall: publish, disseminate, and distribute informational and promotional literature; promote and encourage the expansion and development of international tourism marketing; advertise and disseminate information about travel opportunities in the state of Minnesota; aid various local communities to improve their tourism marketing programs; coordinate and implement a comprehensive state tourism marketing program that takes into consideration all public and private businesses and attractions; conduct market research and analysis to improve marketing techniques in the area of tourism; investigate and study conditions affecting Minnesota's tourism industry, collect and disseminate information, and engage in technical studies, scientific investigations, and statistical research and educational activities necessary or useful for the proper execution of the powers and duties of the director in promoting and developing Minnesota's tourism industry, both within and outside the state; apply for, accept, receive, and expend any funds for the promotion of tourism in Minnesota; and plan and conduct information and publicity programs to attract tourists, visitors, and other interested persons from outside the state to this state.

The Office of Tourism was established in 1983 within the Energy and Economic Development Department, a predecessor of what is now known as the Employment and Economic Development Department (DEED).

In 2004, the Legislature abolished the Office of Tourism and established Explore Minnesota Tourism as an office in the executive branch with a director appointed by the governor (see Laws of Minnesota 2004, chapter 171, section 5). The director was to be under the supervision of the commissioner of DEED. 

The Office of Tourism is headed by a deputy commissioner, who shall be appointed by the governor. The deputy commissioner is under the supervision of the Commissioner of Employment and Economic Development (DEED) and serves in the unclassified service.